Barilla ceo gay
Pasta Barilla boycotted after CEO's 'homophobic' remarks
Gay rights groups are boycotting Pasta Barilla after the company's CEO, Guido Barilla, said Wednesday on an Italian radio show, "I would never do an advert with a homosexual family." Barilla went on to say that his company's gay customers could go elsewhere if they didn't like his stance.
"If they like our pasta and our communication they will eat it; if they don't enjoy it then they will not eat it, and they will eat another brand," he said.
After Barilla's comments on Wednesday, Italian LGBT groups were calling for a boycott of the company—which includes 20 brands. His statements came as Italian legislators are attempting to pass legislation against homophobic crimes.
"We accept the invitation from the Barilla owner to not dine his pasta," said Aurelio Mancuso, head of the LGBT rights group Equality Italia.
Alessandro Zan, an openly gay member of Italy's parliament tweeted, "You can't mess around with consumers, including gay ones." Zan called on other members of the Italian legislature to join the boycott, which protesters are sharing on Twitter under the hashtag #BoicottaBarilla.
In response to the outcry,
Barilla pasta has certainly found a way to stir the pot. The trendy but formerly harmless Italian pasta manufacturer has sparked outrage from gay rights supporters after its chairman, Guido Barilla, told Italy's Radio 24 he only wants heterosexual, or "classic," families in his commercial:
I would never do (a commercial) with a homosexual family, not for a lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role. [Reuters]
He also added that "if they [gays and lesbians] like our pasta and our note they will dine it; if they don't like what we say, they will eat another."
Although Barilla has somewhat apologized, his comments devaluing homosexual families (not to state relegating women to the kitchen) contain sparked protests and boycotts. Aurelio Mancuso, president of same-sex attracted rights group Equality Italia, told Italian news agency ANSA, "We accept his invitation not to eat his pasta." Hashtags #boicottabarilla and #boycottbarilla trended on Twitter, and Barilla's Facebok page was filled with furious renunciations of the product, including "Be, Bye Barilla," and "My heterosexual wife and I just quit buying your p
Gay Rights Advocates Boycott Barilla After President of Pasta Maker's Remarks
Sept. 26, 2013 — -- The president of Barilla is apologizing for saying that he would never exploit a gay family in the pasta maker's ads.
Guido Barilla said in an Italian radio interview that his pasta is for the traditional family and said gay people could eat another pasta if they did not fond of his message.
"We receive his invitation to not eat his pasta," said Aurelio Mancuso, president of gay-rights group Equality Italia, in a statement in Italian.
Boycotting Twitter users joint the hashtag #boicottabarilla, or "boycott Barilla."
But Barilla quickly walked back his comments.
"With reference to remarks made yesterday to an Italian radio program, I admit fault if my words have generated controversy or misunderstanding, or if they wound someone's sensitivity," Guido Barilla said in a statement. "In the interview I simply wished to underline the primary role the miss plays within the family."
Gay marriage is not legal in Italy.
He added, "For clarity, I would like to show out that:- I have the utmost respect for anyone, without distinc
How Global Food Giant Barilla Became an LGBTQ Ally
The first is a review of Grow Your Circle, an open source database that functions as a handy resource for hiring diverse professionals in the parts of branding and advertising that happen behind the cameras. Fast Organization staff editor Jeff Beer says the tool was created by Forsman & Bodenfors New York after they tried to place together an all-female performance crew for a proposal but had trouble filling every role. It launched in 2018.
Now agencies like 72andSunny and Droga5 as well as a host of independent movie companies use it to “search for and detect underrepresented talent–including those who identify as LGBTQ+, approach from diverse backgrounds, or live with a disability–across production disciplines including production, digital, and experiential,” says Beer. “Its menus filter talent based on craft, location, or category specialty, and the database is also searchable based on whether it’s a female- or minority-owned business.”
See? Good idea. Especially if people actually use it.
For a great one, check out this story from Bloomberg’s Thomas Buckley on how Barilla dug itself out of a horrific mess of its own makin
Alotof people are scratching their heads, wondering how the CEO of Barilla Team could be so profoundly stupid as to slam gays by saying they should go eat someone else's pasta. "For us, the 'sacral family' remains one of the company's core values," Guido Barilla, CEO of the Parma, Italy-based company, said in an interview. "Our family is a traditional family. If gays like our pasta and our advertisings, they will eat our pasta; if they don't like that, they will eat someone else's pasta." Barilla also said that he wouldn't depict a gay family in an ad, responding to a question about a female Italian politician's criticisms of the stereotyping of women in ads in Italy, saying of his advertising, "the women are essential in this."
What many people don't understand is that in Italy what Barilla said is, sadly, too often perfectly acceptable. He was speaking on an Italian radio program. He was likely oblivious to how it would participate globally, and probably not very conscious of how the rights and conditions of LGBT people, and the role of women, have changed dramatically in the rest of the industrialized West. His pasta may be the No. 1 pasta in the world, but it appears he leads th